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Visual journey

What the eye sees on your site

A schematic of one page with the audit's findings revealed one at a time.

Every number comes from our own recorded runs. The first diagram is labelled where an example is used.

Schematic of the old home page, not a screenshotno imagestitledescriptioncanonical: noneog:tags: nonejson-ld: none123456789
Step 1 of 9

The title

What it checks. The title tag in the page head.

What we found. 61 characters. That is one over the 60 most results pages show in full.

What to do. Shorten it below 60 characters.

Step 2 of 9

The description

What it checks. The meta description.

What we found. 125 characters, which fits.

What to do. Keep it between 70 and 160 characters.

Step 3 of 9

Headings

What it checks. The outline of the page.

What we found. 1 H1 and 8 H2 headings.

What to do. Keep one H1 and use H2s for the main sections.

Step 4 of 9

The canonical link

What it checks. Whether the page names its own preferred address.

What we found. Missing.

What to do. Add one canonical link per page.

Step 5 of 9

Social tags

What it checks. Open Graph tags for shared links.

What we found. None: 0 found.

What to do. Add title, description, URL and image tags.

Step 6 of 9

Structured data

What it checks. JSON-LD markup that tells engines what the page is.

What we found. None.

What to do. Generate Organization and WebSite markup and add it to the head.

Step 7 of 9

Images and links

What it checks. Images with alt text and the links on the page.

What we found. 0 images, 0 missing alt text. 19 internal links and 5 external links.

What to do. Nothing to fix here. Add real images with alt text when the page needs them.

Step 8 of 9

Speed

What it checks. How fast the main content appears on a phone.

What we found. Mobile score 93. The largest paint took 2.6 seconds against a 2.5 second limit. Layout shift was 0.011.

What to do. Self-host fonts, preload the two above the fold and drop third-party scripts.

Step 9 of 9

Security headers and the sitemap

What it checks. Five response headers, and the sitemap.

What we found. 2 of 5 headers present. The sitemap listed 13 URLs.

What to do. Add the three missing headers and list every public page in the sitemap.

Next step

Pick one.